Privacy Policy

Last updated: April 30, 2025

This Privacy Policy describes how Ultra Commercial LTD ("we", "us", or "our") collects, uses, and protects your personal data when you use our website Ultraoutdoors.co.uk (the "Service").

1. Who We Are

Ultra Commercial LTD is a company registered in the United Kingdom, located at 124 City Road, London, EC1V 2NX. We are the data controller responsible for your personal data.

2. What Data We Collect

We may collect and process the following categories of personal data:

• Contact Information: Name, email address, phone number, billing/shipping address
• Account Details: Login credentials if you create an account
• Transaction Information: Details about purchases and payments
• Technical Data: IP address, browser type, device information, and usage data via cookies
• Marketing Preferences: Whether or not you wish to receive marketing emails

3. How We Use Your Data

We use your personal data for the following purposes:

• To process and deliver your orders
• To manage your account
• To improve our website and services
• To send you updates, promotions, or newsletters (only if you’ve opted in)
• To detect, prevent, and address technical issues or fraud

4. Legal Bases for Processing

We process your data under the following lawful bases:

• Contract: Processing necessary for performing a contract (e.g., fulfilling an order)
• Consent: When you’ve given us permission (e.g., to receive marketing emails)
• Legitimate Interests: For improving our services and preventing fraud
• Legal Obligation: Where we are required to comply with applicable laws

5. How We Share Your Data

We do not sell your personal data. We may share your data with:

• Payment providers (e.g., Stripe, PayPal)
• Shipping carriers to deliver your orders
• IT and analytics providers (e.g., Google Analytics)
• Law enforcement or authorities when legally required

6. Data Retention

We retain your data only as long as necessary to fulfil the purposes we collected it for, including any legal, accounting, or reporting requirements. For example, order data may be kept for up to 6 years for tax purposes.

7. Your Rights

You have the following rights under UK data protection laws:

• Right to access your data
• Right to rectify inaccurate or incomplete data
• Right to erasure (“right to be forgotten”)
• Right to restrict or object to processing
• Right to data portability
• Right to withdraw consent (if processing is based on consent)
• Right to lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, please contact us at: support@ultraoutdoors.co.uk

8. Security

We implement appropriate technical and organisational measures to safeguard your personal data, but no system is 100% secure. We encourage you to use strong passwords and protect your login details.

9. Cookies

We use cookies and similar technologies to provide functionality, personalise content, and analyze traffic. For more information, see our Cookies Policy.

10. Children’s Privacy

Our website is not intended for use by individuals under the age of 18. We do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new "Last updated" date. We encourage you to review it regularly.

12. Contact Us

If you have any questions about this Privacy Policy, or want to exercise your rights, you can contact us:

• Email: support@ultraoutdoors.co.uk
• Address: Ultra Commercial LTD, 124 City Road, London, EC1V 2NX, United Kingdom